Boohai fills the void of cool British board and beach wear, our dream of offering unique clothes coupled with our laid back attitude has allowed us to bring you effortless style at prices that don’t break the bank!!

Behind the Boohai name is the small group of close friends who founded the company in 2006.  Born from summer days and lots of laughs, we’re very excited to be bringing you our first summer collection.

We have taken inspiration from around the world and our individual and quirky style is represented by our mascot the Pukeko bird - we call him Dr Crunch!

We know you love being outdoors and living life to the full as much as we do, so all of our clothes are made with this in mind.  Our casual styles, vibrant designs and quality garments will ensure you are as energised on the outside as you are on the inside!

Get Lost In It…..